Right Leaders.
Real Results.

Marketing, sales, BD, and operations leaders for jewelry and D2C brands. Sourced from competitor companies. Benchmarked on real pay data.

82% of employers can't find the right senior talent
200% cost of a bad senior hire
35% comp gap hidden from CTC slips at legacy brands
Executive
★★★★★
350+ Ratings

Talent sourced from India's leading consumer and jewelry brands:

Lenskart Dyson H&M Trent Jewel Box Solitario Limelight Paytm OYO Meesho Zomato GoMechanic Lenskart Dyson H&M Trent Jewel Box Solitario Limelight Paytm OYO Meesho Zomato GoMechanic
The Problem We Solve

Four ways growth-stage brands lose months and money on hiring

What we verify before a single job description gets written.

01
25–40%

The Budget-Reality Gap

The typical ask above current CTC. We map the market before you lock a budget.

Fixed by: Market Mapping First
02
200%

Authority Without Mandate

The cost of replacing a senior hire brought in to "transform" but never given real authority to act.

Fixed by: Mandate Defined at Offer
03
25–35%

The Hidden Comp Gap

How much formal CTC understates true pay at legacy brands. We verify bank credit, not slips.

Fixed by: Real Compensation Data
04
3

The Passive Candidate Problem

Roles structurally hardest to fill in 2026 — the people who can do them aren't job-hunting.

Fixed by: Direct Headhunting
Free Tool

What Other Companies Are Paying

Pick a role and your store count — get a live compensation range from our 2025–26 market mapping across Category A/B/C jewelry & D2C brands.

How We Work

The best hire you can make is not looking for a job.

The performance marketer holding an 8x ROAS at BlueStone. The BDM who opened 40 stores for CaratLane. None of them are applying anywhere — they respond to a confidential, well-researched approach, before a single job description is written. That's how every search here starts.

Market Map Before Mandate

We confirm what the role pays across your category and city before you lock a budget.

Define What the Role Must Deliver

Outcomes, authority, and KPIs for the next 12–24 months — before writing a job description.

Direct Headhunting, Intermediary-Led

We approach people already at scale inside competitor brands — candidates self-select in before your name is disclosed.

Mandate Defined at Offer

A realistic uplift is 25–30%, not the 40–50% many brands blindly offer. We give you that number upfront.

Roles We Fill

We place across the full growth org

Three function families. Deep specialisation inside each. These are the roles that decide whether a growth-stage brand scales or stalls.

Marketing

  • Performance Marketer (D2C and value segment)
  • Online / E-commerce Marketing (mid to senior)
  • Brand and Marketing Lead
  • Social Media Manager
  • Organic / Content Marketing

Sales & Retail

  • Sales Associate to Store Manager
  • Area Sales Manager / Area Business Manager
  • Regional Sales Manager
  • Zonal and National Sales Manager
  • National Sales Head

Business & Franchise Development

  • Business Development Manager (expansion)
  • Senior BD / Expansion Head
  • Franchise Development Lead

Strategy & Operations

  • Founder's Office / Strategy Generalist
  • Growth and Strategy (ISB / MBA, 2-4 yrs)
  • Operations / Sales Mid-Management
  • Business Head / General Manager

A generalist recruiter sends you resumes.
We send you a read on the market.

We Know the Migration Patterns

Talent is moving from BlueStone and CaratLane into growth-stage brands. We know who's movable and what pulls them.

We Know the Relocation Barrier

Surat and Thane-based brands face a conversion challenge, not a sourcing one. We structure Core-Flex relocation that actually closes.

We Know the Expectation Gap

Candidates ask 20–40% above current CTC. We flag the inflated asks before they cost you a boardroom meeting.

We Know the Market Context

India's gems & jewelry market is scaling from $101B to $169B by 2030. This hiring need is structural, not cyclical.

Brief Us on a Mandate
Executive leadership meeting
Trusted by 500+ Companies

What our clients say

★★★★★ 350+ Ratings
★★★★★
4.9 Rated

"We needed a performance marketer who had actually operated under real ROAS pressure in our price range. Boardroom CXO came back with candidates from the exact brands we benchmark against. The shortlist was sharper than anything we had seen from a generalist firm."

AJ
Founder, D2C Jewelry Brand
★★★★★
4.9 Rated

"We had budgeted at a number that no serious BDM would have moved for. Boardroom CXO told us that before we ran the search, and told us what the market actually looked like. We adjusted, ran the search, and closed the hire in under 60 days."

RS
Founder & CEO, Consumer Brand
★★★★★
5.0 Rated

"We were at the 30-store stage and needed a senior BD head who had done this before. Every candidate Boardroom CXO presented had direct franchise and expansion experience from comparable brands. No learning curve, no compromise."

WB
CEO, Growth-Stage Jewelry Brand

Insights from inside the market

View All Articles
Headhunting passive candidates in jewelry Headhunting

Why the Best Performance Marketers in Jewelry Are Not on Naukri

The pool of marketers who have operated under real ROAS pressure in the Rs. 5,000–60,000 price range is thin, and none of them are job-hunting. Here is how you reach them.

Read More
Compensation gap at legacy jewelry brands Compensation Data

The Hidden Comp Gap: Why Jewelry Brands Keep Losing Candidates at the Offer Stage

A candidate at a legacy brand citing Rs. 12-15 LPA is often earning Rs. 16-20 LPA in total. If you benchmark against the CTC slip, you will lose the hire. Field data on the gap, and how to close it.

Read More
BDM hiring for jewelry franchise expansion Franchise Expansion

Why Good BDMs Are Never Available, And How Growth-Stage Brands Can Still Hire Them

Good Business Development Managers, the ones who can identify locations, negotiate lease terms, and execute store launches, are held tightly by their employers. Passive sourcing is the only route that works.

Read More

Tell us the role. We will tell you the market.

Brief us on a mandate and we will come back with a market map: what the role pays across your category, who is movable, and what offer structure actually closes, before you commit a budget.

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