Executive Search · HR & People Leadership

Someone Has To Hire
The Next 500 People.

CHROs, Heads of Talent Acquisition, and People Operations leaders for consumer brands scaling fast: retail, jewellery, D2C, FMCG, lifestyle and other consumer businesses. Headhunted from competitor companies, not sourced from job boards.

Executive search for HR and people leadership roles
§01 · Why This Is Different

A CHRO who can scale culture across 50 new stores a year is not managing a resume pipeline.

Consumer brands scaling store count or headcount fast need an HR leader who can build hiring, training, and retention systems for frontline teams while still running board-level people strategy. That mix is already proven inside a competitor's HR organization, not browsing job boards. Reaching them takes research and a confidential approach, not a job posting.

§02 · Roles We Fill

From frontline hiring to boardroom people strategy, one search practice.

For consumer brands, including retail, jewellery, D2C, FMCG and lifestyle businesses, scaling past their first 50 stores or an equivalent revenue stage.

A / Leadership

Chief Human Resources Officer

  • Board-level people strategy, org design for fast-scaling headcount
  • Culture and retention ownership at the CXO table
B / Talent Acquisition

Head of Talent Acquisition

  • High-volume frontline hiring across new store launches
  • Leadership-level hiring for corporate and regional roles
C / People Operations

Head of HR / People Operations

  • HRMS, compliance, and policy across multiple states
  • The systems a CHRO relies on to scale headcount safely
D / Learning & Culture

Learning & Culture Head

  • Training academies for store and frontline teams
  • Culture programs that survive rapid headcount growth
// Real Placement · CHRO Search, Large Jewellery Brand

Placing a CHRO for a Large Jewellery Brand in India

A large India-based jewellery company needed a CHRO who could run people strategy at the board level while scaling hiring and culture across a fast-growing store network. Recently closed.

§03 · Why a Specialist

A CA-founded team that scales headcount without losing the culture.

Four things a specialist knows about HR hiring for growth-stage consumer brands that a generalist agency doesn't.

→ 01

Headhunted, Not Sourced

We reach directly into competitor consumer-brand HR teams. The strongest CHROs and HR leaders in this category are not job-hunting, so we don't wait for applications.

→ 02

We Know What Scaling Culture Actually Takes

Hiring hundreds of store staff a year and protecting culture at the same time are different skills from running a static corporate HR function. We screen for the specific mix a growth-stage consumer brand actually needs, not a generic HR résumé.

→ 03

We Read the P&L Behind the Headcount Plan

A Chartered Accountant founder means we understand what a senior HR hire actually costs against a real headcount growth plan, not just what a CTC slip says.

→ 04

How fees work

A Rs 10,000 service fee (including GST) starts the search. It is not refundable, and it is adjusted against the final fee of one month's CTC, invoiced when your hire joins. If the hire leaves within 90 days, we find one replacement free.

§05 · Questions

Frequently Asked Questions.

What HR roles do you place?

Chief Human Resources Officers, Heads of Talent Acquisition, People Operations Heads, and Learning & Culture leaders, for consumer brands, including retail, jewellery, D2C, FMCG and lifestyle businesses, scaling past their first 50 stores or an equivalent revenue stage.

How is this different from a generalist recruitment agency?

We headhunt directly from competitor consumer brands rather than sourcing from job boards. The strongest HR leaders in this category, especially at the CHRO level, are not applying anywhere; reaching them takes research, timing, and a confidential approach, not a job posting.

Do you source only in India, or internationally too?

Primarily India, sourced from competitor consumer brands. International or NRI candidate sourcing is available when a client specifically wants it.

What does it cost to hire a CHRO or HR leader through Boardroom CXO?

A Rs 10,000 service fee (including GST) starts the search. It is not refundable, and it is adjusted against the final fee of one month's CTC, invoiced when your hire joins. If the hire leaves within 90 days, we find one replacement free. Brief us on the mandate and we'll come back with a market read before you commit a budget.

§06 · Next Move

Tell us the role.
We'll tell you the market.

Brief us on a CHRO, Talent Acquisition, or People Operations mandate and we'll come back with who's movable and what the role actually costs.