Resources: Executive Hiring Insights

The same 2025-26 market-mapping data that powers the live salary tool on our homepage, laid out as a table. Ranges are typical annual CTC in ₹ lakh for a Tier 1 metro; the last column shows how much lower the range runs in a Tier 2 city such as Surat or Pune.

Typical annual CTC (₹ lakh), Tier 1 metro, by brand store count. Source: Boardroom CXO 2025-26 market mapping across Category A, B and C jewellery and D2C brands.
Role	60+ stores	20 to 60 stores	Under 20 stores	Tier 2 city
Marketing
Performance Marketer (Junior, 0–2 yrs)	₹4L – ₹7L	₹4L – ₹7L	₹3.5L – ₹5L	15% lower
Performance Marketer (Mid, 3–5 yrs)	₹10L – ₹18L	₹8L – ₹15L	₹6L – ₹10L	15% lower
Performance Marketing Lead (Senior, 5–8 yrs)	₹18L – ₹32L	₹13L – ₹22L	₹10L – ₹16L	12% lower
Brand & Marketing Lead	₹20L – ₹31L	₹15L – ₹25L	₹10L – ₹18L	8% lower
Social Media Manager	₹10L – ₹18L	₹4L – ₹11L	₹4L – ₹10L	15% lower
Sales & Retail
Sales Associate / Jewellery Consultant	₹2.4L – ₹3.5L	₹2L – ₹3L	₹1.8L – ₹2.5L	20% lower
Store Manager	₹4.4L – ₹8L	₹3.5L – ₹6L	₹3L – ₹4.5L	20% lower
Area Sales Manager / City Manager	₹11.5L – ₹16.6L	₹7L – ₹11L	₹6L – ₹9L	20% lower
Regional Sales Manager / Zonal Head	₹15L – ₹28L	₹10L – ₹18L	₹8L – ₹14L	18% lower
National / Zonal Sales Head	₹60L – ₹110L	₹35L – ₹60L	₹25L – ₹40L	5% lower
Business & Franchise Development
Business Development Manager (Expansion)	₹16L – ₹22L	₹12L – ₹18L	₹9L – ₹14L	18% lower
Senior BD / Expansion Head	₹35L – ₹55L	₹30L – ₹50L	₹20L – ₹35L	8% lower
Strategy & Operations
Founder's Office / Strategy Generalist	₹35L – ₹80L	₹25L – ₹40L	₹15L – ₹25L	5% lower
Operations / Sales Mid-Management	₹15L – ₹22L	₹11L – ₹16L	₹6L – ₹10L	15% lower
Business Head / GM	₹60L – ₹100L	₹35L – ₹60L	₹22L – ₹38L	5% lower

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Typical annual CTC by role and store count.

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